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Research papers

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Nico van der Zanden
Company: Philips International
June 15, 1992
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Citation

van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/to-be-or-not-to-be-durable